Referensi:
Duque-Hurtado, P., Samboni-Rodriguez, V., Castro-Garcia, M., Montoya-Restrepo, L.A. and Montoya-Restrepo, I.A., 2020. Neuromarketing: Its current status and research perspectives. Estudios gerenciales, 36(157), pp.525-539.
Memisoglu, M., 2020. Marketing communications for over-the-counter drugs and non-pharmaceutical products: the professionals’ perspective. International Journal of Healthcare Management.